Thu, 15 Sept


Crossbasket Castle Hotel

Behavioural Design Fest 2022

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Behavioural Design Fest 2022

Time & Location

15 Sept, 09:00 – 17:00 BST

Crossbasket Castle Hotel, Stoneymeadow Rd, East Kilbride, Glasgow G72 9UE, UK

About the Event

Have you ever wondered how you can more effectively influence minds and shape behaviour?

Most of the things we do as humans have the ultimate aim of influencing the behaviour of others. Whether you are designing policies, designing communications, designing experiences, designing environments, or designing products, everyone is ultimately trying to shape perception and shape behaviour.

Maybe you want to influence the behaviour of your children, or your colleagues. Maybe you want to influence customer behaviour, or win elections. Perhaps you just want to develop a more sustainable lifestyle for yourself.  No matter what the scenario, Behavioural Design is the method you need. It will give you a deep understanding into how people think and why they make decisions, which will in turn allow you to design interventions that lead to genuine and positive behavioural change.

Behavioural Design Fest 2022 will feature the best minds in this fascinating and emerging field, from the worlds of academia, business, social change, politics, science and entertainment. The common theme across all the speakers is how they use their deep human understanding to create better products, services and experiences.

You will leave full of inspiration from people outside your usual domain, and you will become better at what you do – whether you work in management, leadership, politics, fundraising, marketing design, hospitality, anything!

So, leave your laptop at home, leave your smartphone alone, and get ready to be inspired at a real-life event again, with a full day of learning from experts in a unique range of disciplines.


  • 15 minutes

    Tom De Bruyne - What is Behavioural Design and why should you care?

  • 15 minutes

    Dr Iain MacRitchie - Changing outcomes at scale, with speed

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