Launching ‘Great Fundraising Organizations’

Join us to celebrate the release of our new book on why and how the world’s best charities excel at raising money.

Join Revolutionise in London

Monday 17th February

The afternoon kick starts with a presentation from Alan Clayton and guest speakers. Followed by refreshments and an opportunity to get your copy of the book signed.

Thanks to SSAFA, the Armed Forces Charity, for hosting this event.

  • 17th of February, 2025

    Time: 14:00 to 17:00

  • SSAFA, the Armed Forces charity,
    4 St. Dunstan’s Hill,
    London,
    EC3R 8AD

  • Join Kerry Vandersypen and guest speakers:

    Alan Clayton

    CEO, Revolutionise International

               

    Emma Malcolm

    Director of Fundraising and Marketing, Macular Society

     

    Jayne George

    Director of Fundraising, Marketing and Media, RNLI

     

    Jonathan Sandall

    Director of Fundraising, Marketing and Communications, SSAFA

               

    Ken Burnett

    Author of Relationship Fundraising

     

    Limited books will be available to buy at the event so please bring your pre-ordered copy for signing.

Reserve your space

Join Revolutionise in Scotland

Tuesday 18th February

The afternoon kick starts with a presentation from Alan Clayton and guest speakers. Followed by refreshments and an opportunity to get your copy of the book signed.

Thanks to Children’s Hospices Across Scotland (CHAS) for hosting this event.

  • 18th of February, 2025

    Time: 14:00 to 17:00

  • Ardoch Loch Lomond,
    Gartocharn,
    West Dunbartonshire,
    G83 8ND, Scotland

  • Join Kerry Vandersypen and guest speakers:

     

    Alan Clayton

    CEO, Revolutionise International

               

    Iain MacAndrew

    Director of Income Generation & Engagement, CHAS

     

    Críona Knight

    Director of Development & Engagement, SCAA

     

    Limited books will be available to buy at the event so please bring your pre-ordered copy for signing

Reserve your space

Join Revolutionise in Oslo

Wednesday 12th February

Our Norwegian partners Dekode and ProFundo Norge are hosting our event in Norway.

 The afternoon kick starts with a presentation from Alan Clayton and guest speakers. Followed by refreshments and an opportunity to get your copy of the book signed.

  • 12th of February

    Time: 13:00 to 15:30

  • Dekode Interaktiv AS

    Nova House

    Karl Johans gate 16

    0154 Oslo

  • 13:00   Welcome and introduction

    13:15   Truth bombs from Great Fundraising Organizations

    13:45   Great Fundraising Q&A      

    14:00   Break

    14:15   Eva Eggesvik, Norges Blindeforbund

    14:35   Denise Kohn, WWF Verdens Naturfond     

    14:55   A final word

    15:00   Networking: social, signing and selfies

    15:30   End

  • Join our hosts with special guest speakers to be announced.

     

    Alan Clayton

    CEO, Revolutionise International

     

    Marius Granholt

    Strategic Advisor, Dekode Interaktiv AS

     

    Kristin Hvideberg Tobiassen

    Head of Market, ProFundo Norge

     

    Limited books will be available to buy at the event so please bring your pre-ordered copy for signing.

Reserve your space

As stated above, due to limited book supply at each venue, we strongly encourage you to pre-order your copy of the book using the links below.

Great Fundraising Organizations: Why and How The World's Best Charities Excel at Raising Money

  • What is Great Fundraising Organizations?

    Great Fundraising Organization’s is full of anecdotes from the likes of Feenix in South Africa to UNICEF Argentina, CHAS in Scotland and the Royal Flying Doctors Service Victoria.

    But it is also evidence based… This data-driven book delves into essential insights for non-profit success:

    1. Why Some Thrive: Evidence reveals why certain non-profits dramatically grow their revenues while others don’t.

    2. Unique Leadership: Learn what makes leadership in Great Fundraising Organisations distinct.

    3. Internal Behaviours Matter: Discover how precise internal behaviours drive growth more than external factors.

    4. Effective Communication: Understand why some fundraising communications lead to growth while others fail.

    This book is a must-read for non-profit leaders and professionals aiming for lasting fundraising success. It’s a must read for you.

  • The price is from £23.74

    Links for pre-ordering here:

    Amazon (UK)

    Amazon

    Barnes and Noble

    Bookshop.org

    Books a Million

    WHSmith

    • Edition: 1st

    • Publisher: Wiley

    • Publication date: TBC

    • Language: English

    • Print Length: 288 pages

    • ISBN-10: 139427825X

    • ISBN-13: 978-1394278251

Testimonials

  • "This book is magnificent. It’s the book the charity sector needs right now! It needs to be seen by every staff member, board member…and donor! Anyone interested in working for or giving to a charity should read this – a wonderful insight into how charities do, and should, work. Early career fundraisers will get a blueprint for success. Senior, experienced fundraisers will feel seen and validated. And everyone will feel empowered, inspired and energised for success! "

    Alex Hyde-Smith

    Chief Marketing Officer, Alzheimer’s Society

  • " A very simple idea morphed into a 10-year program of research, the most exciting scientific project I have ever been involved with and the generation of literally billions of dollars for nonprofits around the globe."

    Professor Adrian Sargeant

    Institute for Sustainable Philanthropy

  • "There are many good ideas but there are a few great ideas. The challenge is to know the difference. And with fundraising, it is “Great Fundraising” that propels your organisation towards enabling the great ideas to happen. The Royal Flying Doctor Service of Australia is a great organisation with great services underpinned by great fundraising thanks to the principles and practices in this book. We at RFDS have grown our service capacity exponentially by placing the “business of fundraising” at the core of organizational survival and growth. There is no mission if there is no money, and this book enables the board and staff to achieve the ambitions every organization has for the people it serves. "

    Scott Chapman

    CEO, Royal Flying Doctors Service, Australia

  • "Great Fundraising Organizations" provides the key missing piece to achieving practical, sustainable, fundraising growth in the real world. By taking a deep dive into what makes an entire organization effective, it represents an important milestone in fundraising research. These proven strategies can transform your organization as they have done for so many others around the world. "

    Russell N. James III, J.D., Ph.D., CFP®

    Professor & CH Foundation Chair in Personal Financial Planning

    Director of Graduate Studies in Charitable Planning

    Texas Tech University

  • "Come back to Alan’s book. I personally believe that ‘aspiration’ has become lacking in the fundraising sector in the last couple of decades, and needs a revival. If you agree, read this book and find out how. If you don’t agree, read this book be prepared to have your mind changed. “Find your magic.”, as Alan writes."

    Giles Pegram CBE

  • "We really truly believe we will beat macular disease now because of being a Great Fundraising organisation, and those with macular disease believe it too. Macular Society was an early adopter of the practice detailed in this book and we have seen tremendous growth as a result. "

    Emma Malcolm

    Director of Fundraising & Marketing, Macular Society

  • "What I love most about this great book is that it isn’t only about theory, it’s all about practice. Alan Clayton knows how to achieve great fundraising results because he’s done it, over and over again. Great Fundraising Organizations defines the essential ingredients, shows how to assemble them, then guides us through the process that makes the dream a reality. The result is Utopian fundraising success."

    Ken Burnett, author, Relationship Fundraising and other books

  • "Alan is my favourite fundraising expert and this book will make him one of yours as well! His hard-won vast knowledge and world-wide experience is passed onto you to help change the basic way you think about people, organizations and creating world beating fundraising ideas, processes and results. Make no mistake he will change the way you see the world!"

    Pat Dade, Founder Director, Cultural Dynamics Strategy and Marketing Ltd

  • "I want to thank Alan for his new book that gives us the opportunity to understand how to be better fundraisers and achieve extraordinary results for our causes. This is in part because I felt a great identification with its purpose as it has taken me years of practice and reflection to understand the logic behind exponential growth and Alan is committed to explaining the keys to great fundraising. If someone is looking for the right path in a fundraising strategy, I would definitely recommend this book."

    Martín Giménez Rébora, Gerente de Movilización de Recursos, UNICEF Argentina

  • "It was largely as a result of this methodology and thinking that we raised committed funding at UNICEF India from US$5m to US$65m in just 5 years."

    Richard Beighton, Chief of Resource Mobilisation and Partnerships, UNICEF India