Great Fundraising Organizations: Why and How The World's Best Charities Excel at Raising Money

  • Unlock new growth opportunities by transforming your organization's approach to fundraising

    In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)―rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals.

    Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include:

    • Evidence to explain why some non-profits dramatically grow their revenues whilst others don't.

    • What makes leadership for a Great Fundraising Organization different.

    • That a precise set of internal behaviours are more important in driving growth than external factors.

    • Why some fundraising communications drive growth and why some don't.

    Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.

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    WHSmith

    • Edition: 1st

    • Publisher: Wiley

    • Publication date: TBC

    • Language: English

    • Print Length: 288 pages

    • ISBN-10: 139427825X

    • ISBN-13: 978-1394278251

Testimonials

  • "This book is magnificent. It’s the book the charity sector needs right now! It needs to be seen by every staff member, board member…and donor! Anyone interested in working for or giving to a charity should read this – a wonderful insight into how charities do, and should, work. Early career fundraisers will get a blueprint for success. Senior, experienced fundraisers will feel seen and validated. And everyone will feel empowered, inspired and energised for success! "

    Alex Hyde-Smith

    Chief Marketing Officer, Alzheimer’s Society

  • " A very simple idea morphed into a 10-year program of research, the most exciting scientific project I have ever been involved with and the generation of literally billions of dollars for nonprofits around the globe."

    Professor Adrian Sargeant

    Institute for Sustainable Philanthropy

  • "There are many good ideas but there are a few great ideas. The challenge is to know the difference. And with fundraising, it is “Great Fundraising” that propels your organisation towards enabling the great ideas to happen. The Royal Flying Doctor Service of Australia is a great organisation with great services underpinned by great fundraising thanks to the principles and practices in this book. We at RFDS have grown our service capacity exponentially by placing the “business of fundraising” at the core of organizational survival and growth. There is no mission if there is no money, and this book enables the board and staff to achieve the ambitions every organization has for the people it serves. "

    Scott Chapman

    CEO, Royal Flying Doctors Service, Australia

  • "Great Fundraising Organizations" provides the key missing piece to achieving practical, sustainable, fundraising growth in the real world. By taking a deep dive into what makes an entire organization effective, it represents an important milestone in fundraising research. These proven strategies can transform your organization as they have done for so many others around the world. "

    Russell N. James III, J.D., Ph.D., CFP®

    Professor & CH Foundation Chair in Personal Financial Planning

    Director of Graduate Studies in Charitable Planning

    Texas Tech University

  • "Come back to Alan’s book. I personally believe that ‘aspiration’ has become lacking in the fundraising sector in the last couple of decades, and needs a revival. If you agree, read this book and find out how. If you don’t agree, read this book be prepared to have your mind changed. “Find your magic.”, as Alan writes."

    Giles Pegram CBE

  • "We really truly believe we will beat macular disease now because of being a Great Fundraising organisation, and those with macular disease believe it too. Macular Society was an early adopter of the practice detailed in this book and we have seen tremendous growth as a result. "

    Emma Malcolm

    Director of Fundraising & Marketing, Macular Society

  • "What I love most about this great book is that it isn’t only about theory, it’s all about practice. Alan Clayton knows how to achieve great fundraising results because he’s done it, over and over again. Great Fundraising Organizations defines the essential ingredients, shows how to assemble them, then guides us through the process that makes the dream a reality. The result is Utopian fundraising success."

    Ken Burnett, author, Relationship Fundraising and other books

  • "Alan is my favourite fundraising expert and this book will make him one of yours as well! His hard-won vast knowledge and world-wide experience is passed onto you to help change the basic way you think about people, organizations and creating world beating fundraising ideas, processes and results. Make no mistake he will change the way you see the world!"

    Pat Dade, Founder Director, Cultural Dynamics Strategy and Marketing Ltd

  • "I want to thank Alan for his new book that gives us the opportunity to understand how to be better fundraisers and achieve extraordinary results for our causes. This is in part because I felt a great identification with its purpose as it has taken me years of practice and reflection to understand the logic behind exponential growth and Alan is committed to explaining the keys to great fundraising. If someone is looking for the right path in a fundraising strategy, I would definitely recommend this book."

    Martín Giménez Rébora, Gerente de Movilización de Recursos, UNICEF Argentina

  • "It was largely as a result of this methodology and thinking that we raised committed funding at UNICEF India from US$5m to US$65m in just 5 years."

    Richard Beighton, Chief of Resource Mobilisation and Partnerships, UNICEF India

  • Katherine Raskob

    "If you want to learn the keys to unlocking how to be a great fundraising organisation including how to bridge the divide between fundraising and other functions in nonprofit organisations, then Alan Clayton’s Great Fundraising Organisations is a must read. The book is filled with both inspiring and practical case studies and actionable strategies to achieve growth. Of particular interest and importance today is the focus on fundraising leadership; Clayton explains the most successful organisations have ‘Level 5 Leaders’ who embody a combination of tremendous will with personal humility to enable growth. This is truly an important and excellent guide to achieving fundraising success."

    Katherine Raskob

    Chief Executive Officer, Fundraising Institute Australia

  • Roger Craver, with a cityscape and park behind him.

    "This isn't just a book for fundraisers — although every serious fundraiser should buy, read and re-read and heed. It's for anyone who's tried to change something and wondered why it's so hard. It's for leaders who feel stuck, for teams who've lost their way. It's for anyone who's looked at the world and thought, "There has to be a better way"."

    Roger Craver
    The Agitator

  • Dr Haseeb Shabir

    "This is a ground breaking contribution in advancing fundraising knowledge - one which will literally put the 'Great' back into fundraising and help future proof our discipline. We look forward to seeing how this book compliments our approach to training the next generation of charity leaders. A must read not only for fundraisers but any charity leader serious about future proofing income generation."

    Dr Haseeb Shabbir, Program Lead for MSc in Charity Marketing and Fundraising. Centre for Charity Effectiveness, Bayes Business School

  • "I read quite extensively on nonprofit fundraising. Great Fundraising Organizations by Alan Clayton, founder and CEO of Revolutionise International Ltd, is among the best books on the topic that I have ever read. It resonates strongly with my personal experience in leading fundraising organisations, both highly successful ones and those less so. "

    Ingrid Srinath

    Director

    Centre for Social Impact and Philanthropy, Ashoka University